People finding their feet
Use a first-use event to ask about onboarding. Include anonymous participants so you can hear from people before they create an account.
Ask after the first completed trail, rather than at app launch.
Talk to the peoplethis moment is for.
Bring users, properties, and product events together. Build an audience once and use it across your engagement tools.
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Who would you like to hear from?
When theyComplete their first trail
And useAny supported platform
JLAK
Illustrative audience preview128 matching usersIncluding anonymous users
Go beyond “everyone”.
A new user and a regular customer may need different things. Combine criteria to choose the people a message or question is relevant to.
- Match all criteria or any criterion
- Use user properties, platforms, and product activity
- Include anonymous and identified participants
Build audiences around real differences.
Start with a product question, then choose the user properties and events that help answer it.
People using a particular feature
Combine product activity with properties your app sends. Keep questions and announcements relevant to that experience.
Ask offline-map users what would make downloading a route easier.
People on a specific platform
Use platform criteria when an update or a message is only relevant to one environment.
Introduce an iOS improvement to your iOS audience.
Illustrative scenarios and sample copy.
The audience is only half the timing.
Use product events to choose when feedback, surveys, or messages appear. Apply the frequency controls supported by each channel.
- Trigger on app open, events, or an app update
- Filter events by their properties
- Reuse audiences for mobile push campaigns
A first-adventure check-in
- Audience
- Anonymous and identified users
- Event
- first_trail_completed
- Occurrence
- First time only
- Follow-up
- A short satisfaction question
Example audience: hear from people after their first adventure.
Make every interaction more relevant.
Bring together who someone is, what they do, and when a message would help.
Choose who should qualify
Reach new users, regular customers, or people trying a particular feature. Combine platform, activity, and user properties to find the right group.
Decide how the criteria combine
Match all criteria when every condition matters. Match any criterion when one qualifying condition is enough.
Check the moment and the limits
Choose the channel’s trigger and frequency settings. Audience membership, timing, and consent work together to determine delivery.
Questions about audience targeting
Read the documentationDo I need different user lists for each tool?
No. Users, events, and saved audiences are shared across the tools within an app.
Are all trigger types available on every channel?
No. Feedback, surveys, and in-app messages share app-open, event, and app-version-change triggers. Push also supports audience-entry and scheduling modes.
You’re building something great.
Let your users be part of it.
Bring feedback, surveys, messaging, and your customer portal together.
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All features included.